We build Shopify sites that age well.
DesignBuildMeasureGrow
The studio
Hunni is a design-led Shopify development studio for premium consumer brands. We work with brands you know, brands you’ll recognize by next year, celebrities with good ideas, and solo founders quietly making a killing.Many gardens, one hive.
More about the studioFeatured work
12 projects
- 01
Feno
AI-powered oral care
Migration off a legacy stack, a custom Shopify build, subscriptions, and the checkout work underneath
- 02
Teddy Baldassarre
Luxury watch retailer
Years of continuous work on a catalog that keeps growing, most of it invisible and all of it compounding
- 03
Ghia
Non-alcoholic apéritifs
Storefront work paired with a testing program that ships a change most weeks
- 04
Milamend
Women’s hormonal wellness
A subscription-first storefront built around a diagnostic quiz and a refill cadence
- 05
BERO
Premium non-alcoholic beer
A launch storefront where motion carries the weight the alcohol used to
- 06
Vowels
Family skincare essentials
Brand system and storefront designed together, so neither one had to compromise
- 07
Dre and Snoop
Gin & Juice cocktails
A launch that had to hold up under a lot of traffic on day one, and did
- 08
Beach Riot
Swim & activewear
Tuned for a catalog that turns over every season without the build turning over with it
- 09
Revitin
Prebiotic oral care
Subscription flow rebuilt around refills, with the portal customers actually use
- 10
Numin
Functional energy drinks
A custom Shopify storefront built from scratch, no theme underneath
- 11
Unspoken Agreement
Brand design studio
A portfolio where the work had to carry the page, so the page got out of the way
- 12
Joe Greco Productions
NYC video production studio
Built to load a reel fast and then stay out of the way
Our services
Custom Shopify storefronts, migrations, A/B tests, and retention flows. Beautiful work at the start, measured work in the years after, all in the service of growing your brand.
Design
We design beautifully. Interfaces, identity, and motion that make the brand feel inevitable.
Build
We build with intention. Custom Shopify work that stays fast, stable, and easy to grow.
Measure
We measure what we make. Every decision gets tested against real customer behavior.
Grow
We iterate until it compounds. Full-funnel growth, from first visit to fifth reorder.
Everything but paid ads.
From the Hive
Visit the HiveGardens, not bouquets
AI made competent websites free. The line that matters now isn’t beautiful versus ugly. It’s tended versus abandoned.
A dark and dreary road
In 2003 the CSS Zen Garden answered a web full of abandoned hacks with one tended plot. The road is littered again. The answer hasn’t changed.
Seeing Ultraviolet
Bees see a color we can’t. The Hunni wordmark, the purple, the black ground, and the name, and what each one is for.