The Hive
What we built, what we learned
Notes from the studio on Shopify design, development, testing, retention, and the craft of keeping a storefront good for years.
Gardens, not bouquets
AI made competent websites free. The line that matters now isn’t beautiful versus ugly. It’s tended versus abandoned.
A dark and dreary road
In 2003 the CSS Zen Garden answered a web full of abandoned hacks with one tended plot. The road is littered again. The answer hasn’t changed.
Seeing Ultraviolet
Bees see a color we can’t. The Hunni wordmark, the purple, the black ground, and the name, and what each one is for.