Work
Feno
Building and evolving an e-commerce platform for AI-powered oral care
- Brand
- AI-powered oral care
- Industry
- Oral Care
- Timeline
- 2024 to present
- Stack
- Shopify, Klaviyo, Okendo, Rebuy, Affirm, Wonderment
- Services
- Custom Shopify, Platform Migration, Subscriptions, Checkout Extensions, CRO & Landing Pages
Storefront
The feno.co storefront is a fully custom Shopify theme, built product-first around a daily habit that protects overall health.
Product Page
Makes the case for a new age of oral care. The old brush isn't enough, and 20 seconds covers the whole mouth.
Subscriptions
A WHOOP-style membership: hardware plus an ongoing supply subscription, managed in a custom portal.
Mobile
Mobile-first, from the onboarding quiz to the app touchpoints that link brush and storefront.
Kids
A dedicated Kids line with its own page, story, and sizing. The Smartbrush for the whole family.