Shopify design and development for fashion, swim, and apparel brands
Apparel storefronts live on a seasonal clock. New collections arrive, old ones sell through, and the site has to absorb all of it without a developer on call. We tuned Beach Riot for exactly that: a catalog that turns over every season on a build that stays put, with the testing program to keep conversion climbing between drops.
What fashion and apparel brands need from a storefront
Drops and seasonal launches without a rebuild
Every season is a launch. We build collection templates, campaign sections, and merchandising tools the marketing team can run themselves, so a new drop is a morning’s work, not a project.
Size guides and fit confidence
Fit is the biggest reason for hesitation and returns. We design size guides, fit notes, and model details into the product page where people actually look, and test what reduces returns.
Filtering and search that keep up with the catalog
Large catalogs need fast, accurate filtering by size, color, fit, and availability. We build it to work with your inventory in real time and to stay fast as the catalog grows.
Lookbooks and shop-the-look
Fashion sells in outfits. We build editorial modules and shop-the-look flows that carry the campaign feel and still put the right size in the cart in one tap.
Returns and exchanges that don’t cost you the customer
The return flow is part of the storefront. We integrate returns and exchanges so the process is clear, fast, and biased toward an exchange over a refund.
Conversion work between drops
Traffic spikes at launch and settles after. We use the quiet weeks to test product pages, filters, and checkout so each drop converts better than the last.
Fashion and apparel work
All workBeach Riot
Swim & activewear
Tuned for a catalog that turns over every season without the build turning over with it
Vowels
Family skincare essentials
Brand system and storefront designed together, so neither one had to compromise
Teddy Baldassarre
Luxury watch retailer
Years of continuous work on a catalog that keeps growing, most of it invisible and all of it compounding
Services that matter most here
Every service we offer applies. These are the ones fashion and apparel brands lean on hardest.
All services- Custom Shopify ThemesA theme built for your store, not adapted to it.
- Design SystemsComponents that let a small team ship like a big one.
- CROMore orders from the traffic you already have.
- A/B Testing ProgramsTests you can trust, run at a pace that adds up.
- Speed & AccessibilityA store everyone can use, and no one waits on.
- Email & RetentionThe channel you own, working as hard as the ones you rent.
Fashion and apparel questions
That’s the goal of every apparel build we do. Templates, sections, and merchandising tools are designed so your team runs drops on their own, and we’re on retainer for the things that need code.
Yes. Shopify Markets covers currency and duties, and we build the sizing, language, and shipping logic around it so international customers see the right thing the first time.
By making fit clear before the purchase and exchange easy after it. Size guides, fit notes, reviews with body details, and a returns flow that leads with exchange. Then we measure the return rate and keep working on it.