CRO
More orders from the traffic you already have.
Conversion rate optimization is the steady work of finding where customers hesitate and removing the reason. We run it as a program, not a one-time audit: research, hypotheses, tests, and changes that ship most weeks.
Small changes, stacked for years.
The stores we keep get better every month because somebody is watching. We read session recordings, study the funnel, and talk to support. Then we test the fix and keep it only if it wins. No redesign required, no guessing, and every result written down so the next test starts smarter.
What’s included
- Funnel and behavior research
- Hypothesis backlog, prioritized by impact
- Test design, build, and analysis
- Winning variants shipped to the theme
- Monthly results readout
- Ongoing program on retainer
How it goes
01
Research
Analytics, recordings, surveys, and support tickets. Where people stop and why.
02
Test
One clear change at a time, run long enough to trust the answer.
03
Ship
Winners become the default. Losers get written up so we never run them twice.
Where we’ve used it
All workTeddy Baldassarre
Luxury watch retailer
Years of continuous work on a catalog that keeps growing, most of it invisible and all of it compounding
Ghia
Non-alcoholic apéritifs
Storefront work paired with a testing program that ships a change most weeks
Beach Riot
Swim & activewear
Tuned for a catalog that turns over every season without the build turning over with it
Measure questions
For A/B testing, yes, enough to reach a result in a few weeks. Under that, we still measure, just differently: analytics, recordings, and interviews tell us plenty. We’ll be straight with you about which method fits your traffic.
GA4, Google Tag Manager, and Shopify’s own reporting are the base. For testing we work in whatever fits your stack and budget, and we set up session recording and surveys where they help. We don’t resell software.
Audits and analytics setups are projects. CRO and testing programs are ongoing, because the value is in the compounding. Most clients start with an audit and continue on a retainer.
More in Measure
We measure what we make. Every decision gets tested against real customer behavior.
All Measure services- A/B Testing ProgramsTests you can trust, run at a pace that adds up.
- Analytics & AttributionNumbers you can make decisions on.
- Site & Funnel AuditsA clear read on what’s working and what’s in the way.
- Customer Journey MappingSee the store from the customer’s side.
- LTV & Cohort AnalysisKnow what a customer is worth before you spend to get one.