Subscriptions & Checkout
The part of the store where money actually moves.
Subscriptions and checkout are the highest-stakes pages you own, and the easiest to get slightly wrong. We design and build them so choosing a plan is obvious, checkout is quick, and managing a subscription doesn’t require an email to support.
Make the recurring choice the easy one.
We’ve built subscription flows on Recharge, Skio, and Shopify’s native tools, and the platform matters less than the design around it. Clear plan selection, a portal customers actually use, checkout extensions that add value instead of friction. Every decision is tested against real orders.
What’s included
- Subscription platform selection and setup
- Plan selection and pricing UI
- Custom customer portal
- Checkout UI extensions and upsells
- Dunning and churn-recovery flows
- Reporting on retention and churn
How it goes
01
Model
Plans, cadences, and the offer that makes subscribing the sensible default.
02
Build
Product page, checkout, and portal designed as one flow, not three separate apps.
03
Measure
Subscribe rate, churn, and LTV tracked from launch so we know what to improve next.
Where we’ve used it
All workFeno
AI-powered oral care
Migration off a legacy stack, a custom Shopify build, subscriptions, and the checkout work underneath
Milamend
Women’s hormonal wellness
A subscription-first storefront built around a diagnostic quiz and a refill cadence
Revitin
Prebiotic oral care
Subscription flow rebuilt around refills, with the portal customers actually use
Build questions
Not for new builds. Every storefront we ship is custom, because that’s the only way to keep it fast and keep it yours. If you’re on a purchased theme today and want ongoing help, we’ll work in it while we plan the replacement.
Two to three months for a full build. Migrations move faster; complex catalogs and subscription setups take longer. We set the timeline together on the first call and hold to it.
We fix it. Every build includes a warranty period, and most clients move onto a retainer so we stay the team that knows the code.
More in Build
We build with intention. Custom Shopify work that stays fast, stable, and easy to grow.
All Build services- Custom Shopify ThemesA theme built for your store, not adapted to it.
- Headless BuildsFor the stores that have outgrown a theme.
- API IntegrationsThe systems behind the store, talking to each other.
- Platform MigrationsMove to Shopify without losing what you built.
- Speed & AccessibilityA store everyone can use, and no one waits on.