Art Direction

A visual point of view that runs through the whole store.

Art direction is what makes a storefront feel like one thing instead of a collection of nice pages. We set the visual rules and hold the line on them: photography, color, type, layout, and the tone of every image on the site.

One idea, carried everywhere.

Most brands have a look on Instagram and a different one on their website. We close that gap. We work with your photographers and brand team, or we brief the shoot ourselves, so the imagery on the product page and the imagery in the campaign email came from the same idea.

What’s included

Visual audit across site, social, and email
Creative direction document
Photography and video shot lists
Color, type, and layout rules
On-set or remote direction for shoots
Image treatment and crop guidelines

How it goes

Look

We gather everything the brand has put into the world and find the thread worth pulling.

Define

A short creative direction document that says what the brand looks like, and what it never looks like.

Apply

We direct the shoot or brief your team, then place every asset on the site ourselves.

Where we’ve used it

All work

Design questions

Yes. Design and development are separate engagements. If your team builds in house or you have a developer you trust, we hand off a complete design system and stay available for questions during the build.

Almost always. We’re a storefront studio, not a rebrand agency. We take the identity you have and give it a home on the web. When the identity needs work, we’ll say so and bring in a partner or handle the pieces we’re good at.

Figma files organized by template, a component library, and a written guide for using it. If we’re also building, the same components show up as sections in your theme.

More in Design

We design beautifully. Interfaces, identity, and motion that make the brand feel inevitable.

All Design services