Analytics & Attribution

Numbers you can make decisions on.

Bad tracking is worse than no tracking, because it feels like knowing. We set up GA4, server-side tagging, and the pixels your channels need, then reconcile them so the revenue in your dashboards matches the revenue in Shopify.

One version of the truth.

Every channel wants credit for every sale. We build the measurement layer that sorts it out: clean events, consistent naming, server-side where it matters, and dashboards built for the questions you actually ask on Monday morning. When the numbers disagree, we find out why.

What’s included

GA4 and Google Tag Manager setup
Server-side tagging
Meta, Google, TikTok, and Klaviyo pixel configuration
Event naming and data layer
Revenue reconciliation against Shopify
Reporting dashboards

How it goes

Audit

What’s firing, what’s missing, what’s double-counted, and what the privacy setup allows.

Rebuild

A clean data layer and tag setup, tested event by event.

Report

Dashboards that answer the questions your team asks, and a monthly check that they still do.

Where we’ve used it

All work

Measure questions

For A/B testing, yes, enough to reach a result in a few weeks. Under that, we still measure, just differently: analytics, recordings, and interviews tell us plenty. We’ll be straight with you about which method fits your traffic.

GA4, Google Tag Manager, and Shopify’s own reporting are the base. For testing we work in whatever fits your stack and budget, and we set up session recording and surveys where they help. We don’t resell software.

Audits and analytics setups are projects. CRO and testing programs are ongoing, because the value is in the compounding. Most clients start with an audit and continue on a retainer.

More in Measure

We measure what we make. Every decision gets tested against real customer behavior.

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