LTV & Cohort Analysis
Know what a customer is worth before you spend to get one.
Lifetime value is the number that decides how much you can afford to grow. We build cohort analysis on your real order data, so you know which customers come back, which products bring them back, and what each acquisition channel is actually worth.
The numbers behind every growth decision.
A first order is a start, not a result. We break your customers into cohorts by month, product, and channel, then track how each one behaves over time. What you get is the real payback period on a new customer, and a clear view of which levers move retention.
What’s included
- Order data pipeline from Shopify
- Cohort retention curves
- LTV by channel, product, and first-order type
- Payback period and CAC targets
- Repeat-purchase drivers
- Quarterly refresh and readout
How it goes
01
Connect
Order history out of Shopify and into a model we can query.
02
Analyze
Cohorts, curves, and the handful of numbers that explain your business.
03
Apply
CAC targets for marketing, retention priorities for the roadmap, and a refresh every quarter.
Where we’ve used it
All workRevitin
Prebiotic oral care
Subscription flow rebuilt around refills, with the portal customers actually use
Milamend
Women’s hormonal wellness
A subscription-first storefront built around a diagnostic quiz and a refill cadence
Teddy Baldassarre
Luxury watch retailer
Years of continuous work on a catalog that keeps growing, most of it invisible and all of it compounding
Measure questions
For A/B testing, yes, enough to reach a result in a few weeks. Under that, we still measure, just differently: analytics, recordings, and interviews tell us plenty. We’ll be straight with you about which method fits your traffic.
GA4, Google Tag Manager, and Shopify’s own reporting are the base. For testing we work in whatever fits your stack and budget, and we set up session recording and surveys where they help. We don’t resell software.
Audits and analytics setups are projects. CRO and testing programs are ongoing, because the value is in the compounding. Most clients start with an audit and continue on a retainer.
More in Measure
We measure what we make. Every decision gets tested against real customer behavior.
All Measure services- CROMore orders from the traffic you already have.
- A/B Testing ProgramsTests you can trust, run at a pace that adds up.
- Analytics & AttributionNumbers you can make decisions on.
- Site & Funnel AuditsA clear read on what’s working and what’s in the way.
- Customer Journey MappingSee the store from the customer’s side.